An agency copywriter who went corporate side to lead great teams.

JRiemer 2019I’m an Integrated Marketing, Demand Generation, and Content Strategy powerhouse for high growth B2B SaaS and technology companies including ServiceNow, DocuSign, Sprinklr, Eloqua/Oracle Marketing Cloud, and Emerson Network Power. I live to inspire and empower strategists, writers, and designers to engage and motivate customers with the most compelling storytelling. Even though it’s been a few years since I made the switch to corporate marketing, demand generation, and content marketing, I still consider myself an “agency man” at heart; gladly digging into data and enthusiastically letting it cultivate creativity. Content rules the world. I’m happiest when I get to use its power for good.

Contact: jariemer1138@gmail.com
LinkedIn Profile

 

My Key Strengths Are…

Seeing Beyond the Easy Out: Creating global integrated marketing – multi-channel, multi-segment, multi-engagement programs that invite an intrigued response rather than just intrude on a target’s time.

Getting the Bigger Picture: Distilling a clear understanding of what is guiding a company (even when different interpretations of it exist) and applying that to develop a common voice for global strategies and programs.

Juggling Wet Cats: Building and encouraging healthy teamwork and collaboration between entrenched, siloed stakeholders such as Corporate Marketing, Demand Generation, Content Marketing, Customer Marketing & Success, Product Marketing, PR/AR, Channel Marketing, Sales, and Leadership.

Combing Metrics and Creativity: Understanding the need for trackable, repeatable, and metric-driven strategies and tactics, that are also creative in reaching, inspiring, and convincing audiences throughout their buying journeys. Disciplines include creative concept development, lucid branding, content strategy, and inventive thinking. Broadcast/multimedia production: Local/national radio, local/national television, digital assets, and corporate videos.

I’m All About Integrated Marketing

Integrated Marketing is defined as “..a comprehensive approach that evaluates the strategic roles of a variety of communication disciplines – advertising, public relations, personal selling, sales promotion, etc. – and combines them to provide clarity, consistency, and maximum communication impact.”

The definition is how I approach all major marketing efforts. I view every potential prospect/customer touchpoint as a channel. All channels have to be aligned with the same messaging and materials. It is the only way to ensure:

  • You provide the most compelling information in the way(s) an audience member prefers to find and view it (some like to read, some like videos, etc.).
  • You prevent what I call “online whiplash,” where a prospect sees info presented one way via email, social, paid, PR and when they visit another channel, they are hit with contradictory visuals and/or copy.
  • You can properly track and analyze how the message/promotion overall is resonating (aka, Are we getting our money’s worth from all this investment?).
Resume Jonathan Riemer 2026Download