The challenge: Plenty of people used DocuSign at their desks but didn’t realize how well it worked on a phone or tablet.
The big idea: “Vacation Uninterrupted.” Our “Regular Guy” spokesman closes deals and signs paperwork from the beach, the campsite, and everywhere in between, without missing a moment with his family.
Channels: Video, SlideShare, social, blogs, email, display ads, landing page, mobile ebook, and infographics, all carrying one story across 3 months.
Results: 2,500 MQLs generated.
My role: Campaign strategy and ownership from start to finish, including concept development, script editing, video production management, and the writing behind the supporting assets.
Example supporting assets
