The challenge: Enterprises keep investing in intranets that post information and wait for employees to find it. That model fails most people, especially frontline and deskless workers who rarely sit at a desk.
The big idea: “Beyond the Portal.” Communication shouldn’t be a destination. Intelligent communication reaches each employee where they already are and moves them to act. The campaign made the case in a manifesto-style whitepaper, Beyond the Portal: The Intranet Reckoning, backed by a Forrester study showing 398% ROI and payback in under six months.
Channels: Landing page, blogs, email, social, paid ads, syndication all driving to one anchor asset.
My role: Campaign strategy and ownership from start to finish, including promotional messaging and the writing behind the supporting assets.
