Sprinklr has the honor of being named a Leader in several Forrester Waves published in 2017, and has top positions according to Gartner and other market studies.
Analyst reports historically are best suited for mid-funnel consumption, but the significance of Sprinklr being in multiple leadership positions has value to prospects even at the top of the funnel (very early on in the buying cycle).
This 4-week program used inbound and outbound tactics to:
- Educate audiences that Sprinklr is a leader and contender in multiple reports (Awareness).
- State why these reports are important to practitioners and their bosses, and highlight the information that can help them do their jobs better and improve departmental impact/success (Thought Leadership).
Email and Landing Page Examples
LP: https://explore.sprinklr.com/analyze-this.html
Inbound Examples (Images were video)
Supporting Content:
1. Ebook summarizing several marketing technology Forrester Waves and the significance for our audiences.
Link: Analyze This eBook
2. Customer Story Compilation – Real world examples applied to each Wave.
Link: Compilation
Jonathan Riemer 