A Global, Multi-Channel Program that Celebrates the Bravery of the DocuSign Adopter

It takes guts to go against the norm, challenge locked-in processes, and take a chance on disruptive technology; especially when your job and reputation could be at stake. This 8-month program recognizes those brave champions of change, intern to CEO, who take a risk adopting esignatures in their department or even across their organization.

Multi-Channel Engagement

In addition to repurposing existing assets, new material was created to support this effort, including  Thought Leadership eBooks (5), How-To Guides (5), videos (5), blogs, infographics, and Real Digital Hero case studies.  Screen Shot 2017-03-28 at 9.09.04 PM

Inbound (Paid and Organic Social) Examples

Banner Ad
Banner Ad

Outbound Examples

example DH emails

Landing Pages (static and UberFlip streams) Examples

Screen Shot 2017-04-05 at 9.35.32 PMDH LP example

Landing Page Example Links

http://esign.docusign.com/digitalhero

https://discover.docusign.com/digital-hero-tenet1-delight-your-customers

https://discover.docusign.com/digital-hero-tenet-2-grow-your-business