This multi-channel effort was created to support the DocuSign & Go brand campaign. I expanded on the lifestyle approach to offer more business oriented benefits for prospects in departments such as HR, Procurement, Sales, Finance, and Legal.
Multi-channel Engagements were promoted via inbound (paid and organic), outbound, website, blogs, and nurtures.
The journey was started at a landing page that allowed the viewer to choose their own path based on their departmental need. Once the path was selected, the prospect was led to additional landing pages offering more and more focused content.
Discover Landing Page: http://esign.docusign.com/discover-docusign-and-go
Inbound Examples
Outbound Examples
“Hand-Off” Video
Jonathan Riemer 