Helping companies get rid of paper is a rallying cry at DocuSign. Not only does the technology allow for more efficient handling of documents digitally, it alleviates the need for physical paper, copy and fax machine toner, fuel for shipping and mail vehicles, etc. This program highlights the green advantages of DocuSigning – from water and forrest preservation to budget and manpower savings.
Multi-Channel Engagement Effort
The program was introduced to compliment international Earth Day observations, but has been extended far beyond and across several geographies. Supporting materials include videos, infographics, landing pages, emails, social banners, ebooks, blogs, and slideshares.
Inbound (paid and organic) Examples
Outbound Examples
Landing Pages
Landing page 1 (Conservation) Link: http://esign.docusign.com/docusign-and-go-green
Landing page 2 (Time & Money Savings) Link: http://esign.docusign.com/docusign-and-go-save-at-work
Blogs
Blog 1 Link: https://www.docusign.com/blog/my-name-is-jonathan-i-used-to-be-a-tree-killer/
Blog 2 Link: https://www.docusign.com/blog/depending-on-when-you-read-this-youve-wasted-x-sheets-of-paper-already/
Videos
3-D Seedling Promotion
Live seedlings also were offered to customers as a thank you for choosing to “go green” with DocuSign.
Jonathan Riemer 