“Still Working?” Program

Paperwork just creates more work: especially when you have to spend so much time printing, faxing, filing, finding, refiling, etc. This program reminds prospects that if they had digital document review and approval (DocuSign) they could actually spend less time stuck at work. Emails were specifically sent after 5PM and on the weekend in order to catch after hour workers in the act.

Multi-channel engagements were fueled through inbound (paid and organic), blogs, and outbound. Versions were created for HR, Sales, Procurement, Facilities, and IT prospects.